Marketing Strategy, Brand Growth & Business Results
I lead marketing and growth strategy focused on brand growth, digital marketing, customer acquisition, customer retention and loyalty, business development, and measurable business results. Throughout my career, I’ve led marketing strategy and growth initiatives for organizations including American National, Gold’s Gym, Lockton, Hallmark, and other leading brands. That work has helped generate more than $8 million in insurance sales, 240% ROAS, 23% higher-quality website traffic, 25% more membership leads, 16% growth in new memberships, $2 billion in deposit growth, and more than $13 millio
American National Insurance Company
Bernstein-Rein Advertising
Directed the brand's evolution and first direct-to-consumer campaign, generating more than $8 million in sales and a 240% return on ad spend.
Gold's Gym
Bernstein-Rein Advertising
Helped increase quality site traffic by 23%, membership leads by 25%, and new memberships by 16%.
Top-tier Regional Bank
Bernstein-Rein Advertising
Supported campaigns associated with $2 billion in deposit growth.
Mylo (Lockton Companies)
Lockton Companies
Partnered with executive leadership to incubate, launch, and scale Lockton's first direct-to-consumer digital insurance brand.
National brand loyalty programs
Hallmark Business Connections / Hallmark Loyalty Marketing
Secured more than $13 million in first-year new business through large-scale customer engagement and loyalty programs.