Experience

Bernstein-Rein AdvertisingKansas City, MO

• Vice President, Group Account Director · February 2017–Present
• Senior Account Director · April 2013–June 2015

Lead integrated client relationships and cross-functional teams across strategy, creative, media, digital, analytics, and activation. Advise senior executives, guide high-stakes business and brand decisions, manage complex scopes and budgets, cultivate long-term partnerships, and support new business growth. Direct portfolio strategy, resource planning, executive communications, and delivery across multiple industries and client organizations. Help clients align brand, customer experience, marketing investment, and performance priorities around measurable growth objectives.

• Directed American National Insurance Company's brand evolution and first direct-to-consumer campaign, generating more than $8 million in sales and a 240% return on ad spend.
• Helped Gold's Gym increase quality site traffic by 23%, membership leads by 25%, and new memberships by 16%.
• Supported campaigns associated with $2 billion in deposit growth for Flagstar Bank.

Lockton Companies – Mylo

• Assistant Vice President, Integrated Marketing · 2015–2017

Partnered with executive leadership to incubate, launch, and scale Lockton's first direct-to-consumer digital insurance brand. Led brand development, customer experience planning, go-to-market strategy, and cross-functional coordination supporting growth and venture investment.

DataCore Marketinglater acquired by KBM Group/WPP

• Senior Account Director / Account Director · 2008–2009 and 2011–2012

Led strategic client relationships and account teams across healthcare and life sciences. Returned during a major ownership transition to help preserve client confidence, service continuity, and operational stability.

Hallmark Business Connections / Hallmark Loyalty Marketing

• Senior Key Account Manager / Manager, Relationship Marketing · 2000–2005 and 2009–2010

Developed and led large-scale customer engagement and loyalty programs for national brands. Secured more than $13 million in first-year new business and helped create programs that strengthened customer retention and generated measurable revenue impact.

Cerner Corporation

• Senior Team Lead, Regional Marketing · 2005–2007

Led a team of regional marketing managers and partnered with senior sales and marketing leadership to position healthcare technology solutions for hospital systems and support sales effectiveness.

Marketshare Publications

• List Broker · 1997–2000

Built early expertise in direct marketing, data-driven customer acquisition, relationship management, and revenue growth while managing national catalog accounts.