Inside the Commerce OS: What Networks like Mastercard, Visa, and AmEx Signal About the Future
By Doug Toomay ·
Written by Doug Toomay | Originally published on Bernstein-Rein
The next evolution of commerce is moving beyond what happens inside a single retailer or platform. Payment networks, digital wallets and BNPL providers are increasingly positioned to connect signals across merchants, transactions, financing and customer behavior, creating the potential for a broader commerce operating system.
In this article, I explore what companies like Mastercard, Visa, American Express and PayPal are building, how those capabilities differ from traditional retail media, and why the future of commerce may be less about serving more ads and more about coordinating the customer journey in more useful ways.
The full article was originally published on b-r.com.
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